Finance Triggers
January 4th, 2010
In the world of used car sales, well even in new car sales, they are using a selling technique that I found very interesting. It is the use of Automotive Finance Trigger Leads Leads. These are things that let a dealer know if a person is more apt to be interested in a new car purchase. Somehow they are bought, by the car dealer, and he can send a mailer or e-mail to a perspective buyer. They can then be approved in advance for a car loan, I am not sure if that is how that work, It is very confusing.
Entry Filed under: Autos