Direct Mail: Proven Results Over and Over
February 4th, 2010
When I first got the assignment I was a bit nervous simply because I had never written direct mail at the commercial level before. Most of what I’d written during my early days as a junior copywriter had been sales promotion material and catalogs. After a few meetings with the account representatives and more than a few encouraging words from my creative director, however, I was up to the challenge. In the end, the project turned out better than I expected. The customer was very pleased; both with the copy itself and the ensuing results. No doubt I’ll be seeing more of these projects headed my way. I say bring them on.
Entry Filed under: Business